Patients search before they visit
Most new patients find a clinic the same way they find a restaurant: they search, scan the map results, and read reviews. If you are not there, you do not exist.
The starter checklist
- Claim your Google Business Profile and keep hours accurate.
- Consistent name, address, phone across every directory.
- Service pages for each specialty — one page per service beats one page for everything.
- Reviews — ask happy patients; respond to every review.
- Local content — answer the questions your patients actually ask.
Measure what matters
Track calls, direction requests, and booking clicks — not just rankings. Visibility only counts when it fills your schedule.
